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Bowroo™ was created by a mom who was tired of hunching, straining, and second-guessing every feed.
Designed to make those early days easier, Bowroo™ supports your baby’s head and neck while helping you stay naturally aligned — for calmer, closer, more comfortable nursing.

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Product Details
Dimensions
9” L × 7” W × 3.25” H (highest curve) / 2.75” H (lowest curve)
Weight
8 oz — light enough for travel, sturdy enough for support
Proudly made in the USA
How to Use
No need to change how you feed — Bowroo™ enhances what you already do.
Step 1: Get comfortable
Sit upright in a supported position — bed, couch, chair, wherever you nurse most often.
Step 2: Place Bowroo
Tuck Bowroo under your baby’s head and neck. The contoured edge cradles their head naturally, bringing them closer to your breast.
Step 3: Adjust as needed
Switch positions, transition from breast to bottle, take it on the go. Bowroo moves with you — use the integrated arm strap for extra support.
Materials
• Dual-layer foam core combining responsive support foam with a plush memory foam top for balanced comfort and structure
• Inner fluid-resistant protective cover to shield the foam from leaks and spills
• Outer ultra-soft, machine-washable cover featuring an integrated arm strap for added stability and ease
Care
Outer cover: machine wash cold, gentle cycle, tumble dry low or air dry
Inner cover: wipe clean with damp cloth, or machine wash cold, gentle cycle, air dry only
Foam: spot clean only, air dry
Shipping & Returns
Shipping
We offer free U.S. shipping on orders of $49 USD and up.
Orders typically ship within 3–5 business days, and delivery takes 3–7 business days depending on your location.
You’ll receive tracking information as soon as your order leaves our warehouse.
Returns & Warranty
We want you to love your Bowroo.
If you’re not completely satisfied, you may return your product within 30 days of delivery, provided it is unused, unwashed, and in its original packaging. Once received and inspected, you’ll receive a refund to your original payment method (less any shipping costs, if applicable).
If your Bowroo arrives damaged or develops a manufacturing defect within 30 days, we’ll replace or refund it under our limited warranty.
This warranty covers defects in materials or workmanship but does not cover normal wear and tear, misuse, or damage caused by improper cleaning or storage.
To start a return or warranty claim, email hello@bowroo.com with your order number and photos, and we’ll take care of you.
Register Your Bowroo™
Product safety is a major priority for us. Registering your baby's Bowroo™ allows us to contact you directly if the product has been recalled. Please email hello@bowroo.com with the following information:
- Model Name & Number (found on warning label)
- Date of Manufacture (found on warning label)
- Your Full Name
- Your Full Address
- Your Email Address
The Red Thread
Every Bowroo has a red thread — a symbol of connection between mothers and caregivers everywhere. It’s a constant reminder in the midst of the exhaustion, chaos, and small triumphs that you’re not alone.