The nursing pillow designed to support you both
Feeding shouldn't hurt. Bowroo's ergonomic design supports your baby's head and neck while easing strain on your shoulders and back. Be fully present—for every feed, every time.
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Ergonomic Design
Contoured to align your baby’s head and neck—and your posture—so feeding feels natural, not strained.
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Dual-Layer Foam Technology
Soft where your baby needs it, structured where you do—crafted for lasting comfort that never collapses. Made in the USA.
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All Bodies, All Feeding Styles
Thoughtfully designed for breast or bottle feeding, and supportive for any caregiver or body type.
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Portable & Easy to Clean
Made to move with you—bed, couch, nursery, or travel bag. Fluid-resistant protection, washable cover, built-in armband.
The Bowroo™ Signature Nursing Pillow
Traditional nursing pillows lift the baby but leave you hunched and aching. Bowroo is designed to support you both. Compact, dual-layer foam cradles your baby's head and neck while supporting your shoulders, arms, wrists, and back. No awkward pillow stacks. No twisting to make it work.
Perfect for breast or bottle feeding—use it on its own or add it to your existing setup. Secure Bowroo with the built-in armband. Lightweight with fluid-resistant protection and a machine-washable cover.
Made in the USA
Free Shipping on orders over $49
You shouldn’t have to bend to bond.
Most parents start with a traditional nursing pillow, then add throw pillows, blankets, or whatever they can find to get their baby in the right position to feed. It's exhausting. It doesn't work. And it shouldn't be this hard.
Bowroo replaces the stack. Compact, ergonomic support for your baby's head and neck while helping you maintain better posture. No more makeshift solutions. Just one pillow that actually works—for both of you.
Loved by Real Mamas
Finally, something that actually supports me too!! I tried a few nursing pillows and my shoulders always ended up sore. With Bowroo, my baby stays perfectly in place and I don’t feel the tension I used to. It’s the one thing I reach for every single feed.
It’s the calm in our chaos. Those middle-of-the-night feeds used to leave me in tears. With Bowroo, I can actually lean back and breathe. It doesn’t fix the exhaustion—but it makes it a lot easier to show up for my baby.
Breast or bottle — it just works!!!!! My husband and I both use it, and it’s amazing how adaptable it is. It’s soft where our baby needs it, firm where we do. We take it everywhere now.
Beautiful, functional, and actually practical. I didn’t expect a nursing pillow to look this good or feel this well made. It fits right in with our home, and when there’s a spill or spit-up, I just wipe it clean. Easy.
The Red Thread
More than a pillow—it’s a reminder that you’re not alone. Every Bowroo connects you to the invisible thread that links all mothers—the quiet, enduring bond of care that holds us together.
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