Bowroo isn’t a traditional nursing pillow — it’s a contoured head and neck bolster.

Most nursing pillows lift your baby’s body, leaving their head unsupported, which can cause drooping, twisting, and poor alignment.

Incorporating soft memory foam for your baby and structured foam for you, Bowroo gently supports your baby’s head and neck, keeping both of you naturally aligned.

The result? Less strain, less hunching, and more calm, connected feeding — no matter how you nurse.

Bowroo is designed for newborns through about 15 months — a key period when babies are primarily nursing or being bottle-fed and benefit most from ergonomic support.

If you and your baby are still comfortable, well-aligned, and the setup continues to feel right, you’re welcome to keep using it beyond 15 months. As always, ensure you’re seated comfortably yourself and your baby is supported and supervised during use.

No! Bowroo was designed to be inclusive — for all body types, sizes, and caregivers.

Whether you’re a new mom, partner, grandparent, or nanny, Bowroo adapts to your body and feeding setup.

Traditional pillows are one-size-fits-all; Bowroo moves with you.

Use it:

• Upright on a chair or couch
• Side-lying in bed
• On the go — during travel or feedings away from home
  

Bowroo's compact shape and integrated arm strap make it easy to adjust and use anywhere.

Step 1: Get comfortable
Sit upright in a supported position — bed, couch, or chair — wherever you nurse most often.

Step 2: Place Bowroo
Tuck Bowroo under your baby’s head and neck. The contoured edge cradles their head naturally, bringing them closer to your breast or bottle. Slide your hand through the strap to help secure the pillow and maintain gentle support as you nurse.

Step 3: Adjust as needed
Switch sides? Bottle feed? Side-lying in bed? On the go? No problem. Bowroo moves with you — use it on its own, on another pillow, or strapped to your arm for extra support.

Step 4: Relax
Let Bowroo do the lifting. Breathe. Connect.

Bowroo is designed to be easy to clean.

Soft Outer Cover: machine wash cold, gentle cycle, tumble dry low or air dry.

Fluid-Resistant Inner Cover: machine wash cold, gentle cycle, air dry only.

Dual-Layer Foam Core: spot clean only, air dry.

Tip: Many families purchase a second set of covers so they’re never without one during laundry day.

No. Bowroo is for supervised feeding only while both baby and caregiver are awake.

It is not designed for sleep, tummy time, propping, or sitting.

If your baby falls asleep during or after feeding, always move them to a flat, firm sleep surface such as a crib or bassinet.

Never leave your baby unattended on Bowroo.

Shipping & Delivery

When will my order ship?

Orders typically ship within 3–5 business days. Delivery timing varies by location and is determined by the shipping carrier.

Do you guarantee delivery dates?

No. Once an order leaves our warehouse, delivery timing and handling are the responsibility of the shipping carrier. Bowroo is not responsible for carrier delays.

My tracking says delivered, but I didn’t receive my package. What should I do?

If tracking shows your package as delivered, please contact the shipping carrier directly to file a claim. Bowroo is not responsible for lost or stolen packages once marked delivered.

My package is delayed. Can you help?

We’re happy to help you contact the carrier, but delivery timing is outside of our control once the order has shipped.

I entered the wrong shipping address. What happens?

Customers are responsible for providing accurate shipping information. Bowroo is not responsible for orders shipped to incorrectly entered addresses.

Damaged in Transit

What if my order arrives damaged?

If your order arrives visibly damaged, email hello@bowroo.com within 3 days of delivery with:

• your order number
• photos of the packaging
• photos of the product
  

Claims submitted after 3 days may not be eligible for replacement or refund.

Bowroo reserves the right to determine eligibility for replacement or refund.

Returns

What is your return policy?

Returns are accepted within 30 days of delivery, provided the item is:

• unused
• unwashed
• in original packaging
• in resellable condition
  

Returns that do not meet these requirements may be refused.

Do I have to pay for return shipping?

Yes. Return shipping costs are the responsibility of the customer unless the item arrived damaged in transit.

Can I return a used Bowroo?

No. Due to the personal nature of the product, used items cannot be returned.

When will I receive my refund?

Refunds are issued to the original payment method once the return is received and inspected. Original shipping costs are non-refundable. After the refund is issued, please allow 5–10 business days for your bank or credit card provider to process it, as timing can vary.

Additional Policy Information

Bowroo reserves the right to refuse returns that do not meet the above criteria.

All claims are evaluated on a case-by-case basis.

Yes, please register your product at bowroo.com/pages/register

Registration helps us contact you quickly in the rare event of a product update, safety alert, or recall notice. Your information is never shared or used for marketing without your consent.